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Outlook Business highlights Giant & Starkenn amongst global players

Outlook Business

What comes to mind when you hear the words ‘luxury ride’? A premium four-wheeler beast from the stable of a global automaker of repute? While that might be the general perception, there is a whole legion of consumers who associate the words with a two-wheeler that costs between 500,000 to 1 million. And this isn’t just any regular road bike. Be it a steep climb on a trek trail or a dangerous descent down a mountain or a resilient ride  on city gravel, there’s one six-figure worth frame for every kind of cycling enthusiast.

As the bicycle gets a perception makeover from being a humble ride to a fitness aide and now a preferred lifestyle choice, global bike manufacturers have followed suit and set up shop in India. One such company is Taiwan-based Giant Bicycles that’s partnered with Pune-based Starkenn Sports. A popular choice among professional cycling squads globally, the Southeast Asian bike manufacturer has launched models in India that range from 25,000 to 1.1 million.

The higher-end price tag doesn’t seem to discourage cyclists in the country from choosing the best model available. In fact, Starkenn’s CEO Pravin Patil asserts that its highest priced bike, the Giant Propel Advanced SL 0 Disc is the one in demand. Designed especially to suit the needs of German professional cycling squad Team Sunweb, the Propel Advanced rides like a dream. “It’s a professional road bike that comes with a superlight composite frame that’s got an adjustable seat post, hydraulic disc brakes and flat-mount calipers. And also, thru-axles that deliver superior braking control along with wheel stiffness,” Patil describes. 

Another global bike maker that makes it to the top of most ‘best race bike’ lists is Switzerland-based Scott. Having featured in several European and world championships, the Swiss bike brand enjoys a growing patronage among those taking up speed biking to compete professionally. Among its expansive range of cycles available in the country currently, three models stand out. Priced at 958,000 is the Plasma Premium — the aerodynamic beauty fitted with Shimano Di2 shifters and brake levers.

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